Three things going on here. First, how can you convince car owners to bring their cars to AAA service centers to be serviced? You can take the most direct route. You can say, “You’re a person. You have a car. AAA knows cars. AAA can fix/service your car.” Second, on the road of life, there are a lot of bumps. AAA is there for all of them. Third, “AAAAAAAHH! Actually, it’s pronounced triple-a.”